Man and women of a small business smiling with their computer as their SEO improved.

Have you Googled your website or one of your website pages lately? Were you able to find even one page? Well, if you don’t see your pages on Google, chances are Google doesn’t see them either. And if Google can’t see you, then nobody else can either. Are you looking for qualified professional advice to improve your SEO? Think Forward Media is here to help! Today, we will look at some proven ways that will help you attract visitors that you can turn into leads who might very well become customers in time. One of the first questions to ask is how do people search for what they are looking for on the internet? Any marketer who understands how and why people search for whatever they are searching for will be unquestionably head and heels above their competitors.

Keywords Focused on SEO

Keywords are words and phrases that people use to search the internet. You should have a primary keyword and at least one or more secondary keywords. Let’s take a look at how this might work.

Imagine that someone is searching for a new home in Orlando, Florida. Sitting in front of a PC or mobile device, they enter the search string, Real Estate in Orlando Florida, which though a bit on the general side, is a good example of a longtail keyword. Consumers who use longtail keywords are about to pull the cash out of their wallets. They know what they want, and they know where and how to find it. The search string is specific; someone wants to buy some type of real estate in Orlando. This is an important function to understand when optimizing web pages for local search and SEO. So, how do you attract your target market to your website? By searching various available keyword planning tools to find out what keywords people are using to find your niche. 

Keyword Planner Tools

There are many more keyword planning tools available, but we’ve chosen three for you to explore. 

Three business people are planning the page titles to improve their SEO.

Page Titles

The page title is the first thing a user sees in search results. It’s going to tell searchers whether or not that page is worth opening, so it should accurately reflect the content on that page. It’s still one of the highest priorities of Google’s search crawlers.

Things to Keep in Mind When Creating a Page Title

  • Keep the page title under 60 or 70 characters. If it’s any longer, users won’t be able to see it.
  • Ensure the page title includes one primary keyword and that it appears before any secondary or longtail keywords.
  • Separate keywords with pipes (|).
  • Each webpage needs a distinct, unique title.
  • Do not include your business name in page titles unless it’s the Home Page or Contact Us page.

Meta Description

Meta descriptions are the small portion of text below the page title of search results that briefly depict the web page narrative. Although this is not an important element for the Google crawlers when ranking S