What is SEO?
Search engine optimization (SEO) is a technique for optimizing a websites content to improve its placement on popular search engines such as Google.
ON-PAGE/OFF PAGE RANKING
WHY DOES IT MATTER?
This is extremely important when trying to reach a larger client base because the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users.
Organic Search Is the Primary Source of Website Traffic
How many more people do you think would know about your business if you were on the front page of every search engine? In 2018, there are almost 3.5 billion Google searches per day. With people using the internet to find everything these days, how are they going to find you?
SEO Builds Trust & Credibility
One of SEO’s goal is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
Good SEO Also Means a Better User Experience
Google has learned how to interpret a favourable or unfavourable user experience, and a positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.
Local SEO Means Increased Traffic & Conversions
Local SEO aims at optimizing your digital properties for a specific region, so people can find you quickly and easily, putting them one step closer to a transaction. We do this by optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.