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Is Your Website Lead Generation Scaring Leads Away? (Part 1)

Is Your Website Lead Generation Scaring Leads Away? (Part 1)

If you’ve got a business, are running a business marketing campaign, or simply spend time on the internet, then you already know that lead generation is the new name of the game. While leads were always important, even back before the internet when you had to...
Understanding your User – Website Analytics and reporting

Understanding your User – Website Analytics and reporting

One of the most overlooked aspect of a marketing campaign is measuring results. Being able to tie an effort to a sale is critical to determining the success of any paid, or organic campaign. The landscape of tools and technologies available to make this possible is...
The Power of Opt-Ins – Using Your List

The Power of Opt-Ins – Using Your List

So you’ve curated a list of contacts through your websites opt-in forms, and you’re now ready to start marketing to your list. Great! What should you be sending to your audience? How often should you be sending out messaging? In this article I am going to...