Ranking above competitors in search engines is a constant and difficult battle. Your eCommerce company has to fight for it’s right to sit with the elite level websites located on the first page of the search engine results.
Fighting your way towards the top begins with developing a solid eCommerce SEO strategy. If consumers can’t find you in the first couple of pages then not many people will see your products and you’re bound to lose sales.
Start your digital marketing strategy off on the right note with these four essential SEO tips for eCommerce stores.
1. On-Page eCommerce SEO
There are several on-page elements that affect an eCommerce sites visibility on the search engines. First your eCommerce sites on-page SEO value begins with keywords. Keywords allow the major search engines to easily find your website, identify its contents and place it alongside other related websites.
Another major killer for eCommerce websites is the failure to consistently utilize a blog. A blog is necessary for any eCommerce site striving to achieve a naturally higher ranking from Google. Additionally a blog gives you the chance to insert keywords throughout helpful pieces of content. It’s also important to remember that when search engines scan through websites they can technically only ‘read’ text.
In addition to optimizing articles and large pieces of content, it’s highly recommended to naturally insert keywords into meta titles, meta descriptions and header tags, each of which play a minor (but necessary) role in ranking an eCommerce website.
2. Is Your Site’s Structure Optimized?
Well, is it? Are your website sections appropriately themed throughout? In other words, is your site’s content well organized and suitable for both human visitors and search engine crawlers? The better the structure’s layout, the easier it is for visitors to navigate and find the products they’re looking for. It will also be easier for search engines to crawl through and appropriately index the site and its pages.
A crucial element to a well organized site structure is internal linking. The search engines like to crawl through hyperlinks and jump from page to page to have a clearer understanding of what your eCommerce website is offering. So it’s important to build an internal link structure that logically leads from one webpage to another.
In addition to helping out the search engines, internal links are an excellent way to send web traffic to another related webpage. Where do you want to send your prospective customers next? For example, if you’re selling fishing gear and have several pages of state of the art fishing poles, include a helpful link at the bottom of the product page leading to a blog article titled What to look for in fishing gear. Simple things like this really add up in the long run.
3. Create Compelling Product Descriptions
Product and service descriptions should be helpful, informative, and unique. Product descriptions should also include the targeted keywords naturally throughout the text. Many beginning eCommerce store owners make the mistake of using the same product descriptions used by the manufacturers. But doing this can cause your store to get flagged with duplicate content resulting in a penalty from Google. This is the complete opposite of effective eCommerce SEO.
Another common mistake from eCommerce store owners is using the exact same meta title and description tags across each product page. As mentioned above, unique text is mandatory. Make sure to avoid boring, generic product descriptions that do little to boost sales. Focus on creating engaging, compelling advertising copy that appeals to the consumers senses. Copy with words such as with words like “warm”, “cozy”, “happiness”, etc are perfect.
4. Allow Reviews And Ratings With Schema
Give your eCommerce store the competitive edge by allowing customers to post unique reviews and ratings. An extremely efficient way to accomplish this is by implementing Schema across product pages. While Schema may sound highly technical, it’s basically just a system of code the search engines love. A knowledgeable web development team can insert Schema into a website to make the site easier to interpret and understand for the search engines.
The power of using Schema is vast. With Schema, product pages in search results come with far richer snippets of information that include thumbnail images, ratings and reviews. Furthermore Page results equipped with Schema are far more likely to be selected by consumers than pages with the generic SERP results, giving you a leg up over the competition.
Many beginning eCommerce store owners make the mistake of using the same product descriptions used by the manufacturers. Doing this can cause your store to get flagged with duplicate content resulting in a penalty from Google.
Waste little time! eCommerce SEO is constantly evolving. Use these four essential ecommerce store tips and harness the power of achieving more web traffic, sales, and a bigger bottom line through eCommerce search.
Not sure how to correctly implement these SEO strategies into your eCommerce store? No problem, feel free to contact us with any questions, concerns or issues!