BloG
What Think Think's
Is Your Website Lead Generation Scaring Leads Away? (Part 2)
Insulting the Client - "Negging" to Sell When everyone is lead generating, it's important to look for ways to be unique and some companies have found that they can get more attention, responses, and a few laughs with quirky answers to standard lead generating...
Is Your Website Lead Generation Scaring Leads Away? (Part 1)
If you've got a business, are running a business marketing campaign, or simply spend time on the internet, then you already know that lead generation is the new name of the game. While leads were always important, even back before the internet when you had to call...
Understanding your User – Website Analytics and reporting
One of the most overlooked aspect of a marketing campaign is measuring results. Being able to tie an effort to a sale is critical to determining the success of any paid, or organic campaign. The landscape of tools and technologies available to make this possible is...
The Power of Opt-Ins – Using Your List
So you've curated a list of contacts through your websites opt-in forms, and you're now ready to start marketing to your list. Great! What should you be sending to your audience? How often should you be sending out messaging? In this article I am going to explore...
How Opt-Ins Can Transform Your Marketing
What do you envision marketing to look like? On its surface, it seems like an easy question to answer. Of course you need to make sure that your audience actually knows about you, and convince them that yours is the right product or service for them to choose. Dig...
What are AMP Pages?
If you actively surf the internet, chances are you might have heard of the term Accelerated Mobile Pages. AMP pages are essentially a diet version of existing web pages that offer faster load times than the standard page. Where should i use AMP pages? 1) Most of your...
3 Reasons why your website needs SSL
You might have seen the https or a lock symbol in front of URLs for some sites. This sign or symbol that denotes if a site is secure or not is called SSL. SSL stands for Secure Sockets Layer. It's an encrypted link is created between the web server and the browser...
Understanding the Many Aspects of PCI-Compliance
Within the last year, over 20 hotels were identified as having been hacked by a particularly batch of cyber-attacks. The hacks themselves came in a variety of forms including guest wifi intrusion, phishing backed by fake phone calls from "customers", and physical...
Where Mobile-First Design Came From
The pace of technological development today is still accelerating, but it still happens in an organic fashion. One idea inspires the next, new technology is built on the foundations of technology that has come before. When websites first got started, most designs were...
WooCommerce Versus Magento
In 2008, Roy Rubin ended his frustration with open-source eCommerce by launching Magento. His goal was to allow businesses to create a platform that suited their brand, as well as creating an easy and accessible way for consumers to go online and purchase the products...
The Importance of Page Speed to Business Success
Even the best website won't help your business if no one reads it. And if it takes too long to load, it might just end up like that. Page load speed is one of the most important, yet overlooked, part of developing your online presence. That faster is better should be...
CD What? CDN’s Explained
You may have heard the term CDN used when talking about your website, you probably got told that a CDN can make your website go faster, and even prevent your site from being taken offline. One such service you've probably been told about is CloudFlare. While...