You are more than likely thinking are blogs still relevant in 2023. Well, it’s 2023, and so much has changed in recent years with the digital marketing boom that many people wonder if their blogs still relevant for 2023. While digital marketing has expanded in terms of technology, blogs remains one of the most effective marketing tools for all business types and sizes.
When reading this blog, you may be a business owner or a marketing manager wondering if blogs still relevant for your business and goals. As a straightforward answer, blogs still relevant as they offer a wide range of marketing opportunities that not many marketing strategies can provide all at once. Opportunities such as increasing SEO rankings, traffic, reaching your target audience, creating trust, building loyalty, and increasing sales.
If you are a business that wants to stay ahead of their competition and marketing strategy, you must start investing in writing blogs that will drive traffic and increase sales. But, businesses need to have a strategy behind each blog post to ensure its effectiveness in their bottom line.
Here is our reasoning as to why blogging is still important for businesses in 2023 and the best approaches to achieve success:
Blogs Help Improve SEO Rankings
The first thing businesses need to know is that to get traffic to their blogs, they need to be optimized for search engine optimization (SEO) to have a higher chance of ranking at the top of pages. Google ranks blog posts that follow SEO best practices to ensure users get quality content. Such best practices are internal links, external links, meta descriptions, alt text, image quality, long tail keywords, and more.
While you may think another positive side effect of blog posts is that since you are posting more about a certain topic or keywords, this increases the number of times that phrase or keyword shows up on your website. And then that keyword or phrase shows up more on your website, search engines are more likely to rank your website higher for those particular keywords. Since your website is higher for those targeted keywords, you are increasing your online presence and establishing your businesses in your industry. Making blogs relevant for 2023 and the future.
The other aspect of improving SEO rankings is that if businesses are producing quality content, they are less likely to lose relevance as new trends emerge. And if the content is comprehensive enough, the post should remain popular for months or years, and typically search engines will rank it higher for the quality material.
Overall, if you are still wondering if blogs still relevant for 2023, but can’t seem to improve your SEO rankings, then blogs are essential for your strategy.
Businesses can use blogs to drive traffic to their website.
Since your blog posts are optimized for SEO, blogs are an amazing way to drive traffic to their website. The increased number in traffic will (if done correctly) should drive passive traffic that you don’t need to pay or do social media marketing to attain.
The other positive aspect of the passive traffic is that you can see related search terms people have for the particular blog post, to create more blog posts around that topic.
Blogs are a cost-effective way to reach a large audience with their business’ message.
Blogs are one of the most cost-effective ways to reach a larger target audience that match businesses’ products or services. Businesses can create content that people frequently search for online or need advice on. Compared to traditional marketing methods such as print advertising, tv, or paid media, you can market your target audience without relying on ads. Still, they are typically more expensive than blogs. This makes blogs a great way to have a minimal investment in time and money. Businesses can quickly create an online presence without paying the high start-up costs for other media types.
Blogs are one of the most cost-effective ways to reach a larger target audience that match businesses’ products or services. Businesses can create content that people frequently search for online or need advice on. Compared to traditional marketing methods such as print advertising, tv, or paid media, you can market your target audience directly without waiting for your audience to find you. Still, they are typically more expensive than blogs. This is what makes blogs a great method to have a minimal investment in time and money while marketing towards your target audience. Businesses can quickly create an online presence without paying the high start-up costs for other media types.
Another important aspect of the cost-effectiveness of blogs is that they typically have higher turnaround times than other marketing types. Such as social media, paid advertising, and tv is that, there are many more layers of approval which can mean it can take longer to get marketing campaigns up and running. This will cost businesses more time, and anyone in the business world will tell you time is money. Another side effect of the longer turnaround time is that if businesses want quick changes to the marketing method, they will have to go through the approval process all over again. In contrast, blogs have faster turnaround times can make changes extremely quickly.
Customers are more likely to trust businesses that have blogs.
As the world becomes more digital and people see more and more ads daily, they become less likely to trust a company immediately. This is where blogs are an amazing tool to build trust with companies. Businesses can provide more information about their products or services and give their customers more information about them to push them to make the final purchase. Ensuring trust in your website and business is a important factor when considering if your are blogs still relevant for 2023.
But to ensure trust in their blog posts, businesses must share valuable content that their customers care about and look for their expertise. Writing blogs also allows businesses to showcase their expertise in their industry and as a source of information. So if customers have questions about their product or service or something related to either, they know that you can be a source of knowledge and provide solutions. So by having trust symbol and showing your expertise to potential customers, proves that for sure blogs still relevant for your business in 2023.
If your businesses doesn’t have time to write or optimize your blog post, get a free quote by us today to get your blogs optimized to boost loyal customers.
Businesses can increase sales through blogging
We previously mentioned how websites can increase traffic, build trust, and gain loyalty. But it doesn’t end there businesses can also increase sales for their products or services. To create a blog optimized for sales, businesses must create a user-friendly and informative blog. Businesses should focus on creating valuable content instead of promoting their products everywhere. Blogs need to be written in an easy-to-read style while having informative content.
Let’s say you have informative content, and the content is user-friendly. When should I promote my business? You can either take a soft sale approach or a hard sale approach. Both are great methods but must be done differently for different effects.
For the soft sale approach, you can offer a free promotion they can quickly download or get them to sign up for your emails. This approach may take longer to get the sale, but it is focused on building more trust.
On the other hand, you can take a more hard sales approach by providing a discount or rational reasons people should go to your company. As you can see, we sheepishly did that earlier in the blog post. Did it motivate you?
What to do if you’re struggling to come up with content ideas
So now that you know the benefits of writing a blog and that it’s still important for 2023, you don’t know what to write. The first thing businesses need to do is think about what their target audience want’s to read or learn about. This will help narrow down the content you should write. Is there a question customers always ask about the business product or service? Write about that! Did you recently have a win or success story at work? Write about that! Ideas are all around you. Suppose you’re not sure what content your audience enjoys. In that case, it may be time to reach out to a marketing agency to receive feedback on content ideas.
Still not sure if blogs still relevant
Blogging needs to be in their digital marketing strategy for their business for 2023 and shouldn’t be underestimated. Blogging has been important for businesses since the early 2000s and has yet to show any signs of slowing down. So if you haven’t starting blogging, start now!
“I Hate Writing Blogs”
We completely understand writing blogs can take time, time that could be invested in other aspects of the business. You should reach out to a professional marketing agency to ensure their blogs have high-quality, engaging content that ranks well on search engines. When looking for a marketing agency, look for one that is reliable and understands your message and goals.
That’s where Think Forward Media comes in! We are a digital marketing agency located right in Barrie, Ontario!
Let us learn more about your company’s goals and message and create content that will get you traffic and sales.