If you’ve got a business, are running a business marketing campaign, or simply spend time on the internet, then you already know that lead generation is the new name of the game. While leads were always important, even back before the internet when you had to...
One of the most overlooked aspect of a marketing campaign is measuring results. Being able to tie an effort to a sale is critical to determining the success of any paid, or organic campaign. The landscape of tools and technologies available to make this possible is...
So you’ve curated a list of contacts through your websites opt-in forms, and you’re now ready to start marketing to your list. Great! What should you be sending to your audience? How often should you be sending out messaging? In this article I am going to...
What do you envision marketing to look like? On its surface, it seems like an easy question to answer. Of course you need to make sure that your audience actually knows about you, and convince them that yours is the right product or service for them to choose. Dig...
You might have seen the HTTPS or a lock symbol in front of URLs for some sites. This sign or symbol that denotes if a site is secure or not is called SSL. SSL stands for Secure Sockets Layer. It’s an encrypted link is created between the web server and the...
