As 2022 quickly closes, here is our list of the top FREE social media tools to use in 2023! Social media has become the forefront of creating and building customer relationships. And every business knows its importance, but what tools should they use? Subscriptions can quickly start adding up when looking at all the tools needed to develop a strategy.
Since there are so many free tools you can use, we put them into different categories for quick access.
The following categories:
Free Stock Photos Tools For Social Media
Free Social Media Scheduling Tools
Free Graphic Design Tools For Social Media
Free Hashtag Tools For Social Media
Free Ad Copy Tools For Social Media
Free Content Idea Tools For Social Media
Free stock photos websites
Unsplash
Website: https://unsplash.com/
Are you tired of paying top dollar for professional stock photos? Then, Unsplash is for you with its massive library of free high-quality, professional stock photos. In addition, Unsplash offers collections of different creators that you like and allows you to follow them to keep up to date on their latest work. Most of the images are free with now some photos being (+), but it’s still a great free social media tool.
Price: Free with few photo exceptions
Pexels (Photos & Videos)
Website: https://www.pexels.com/public-domain-images/
Pexels is another free stock photography website you can use. They have millions of high-quality royalty-free images. What makes Pexels unique is that many of its photos and videos feel more organic.
Price: Free with few photo exceptions
Pixabay (Photo & Video)
Website: https://pixabay.com/
Pixabay has a vibrant collection of royalty-free photos that don’t require attribution. They also have a wide and incredible selection of videos you can use that don’t feel like it’s stock photography.
Price: Free with few photo exceptions
Freepik
Website: https://www.freepik.com/
What is different about Freepik is that they have incredible filters that you can use to find the photos you need!
Price: Free with few photo exceptions
Burst.Shopify
Website: https://burst.shopify.com/
Burst is a free stock photo website that is powered by Shopify. They have thousands of royalty-free images that are high resolution. You don’t need Shopify to use the photos; you can use them on other website platforms!
Price: Free with few photo exceptions
Free Social Media Scheduling Tools
Later
Website: https://later.com/
We recommend using Later as your free social media scheduling tool when getting started. When focusing purely on the number of posts per month, you can make Later remain on top. You can have one full set of profiles and have 10 posts per channel, not the total for all social profile sets.
Price: Free or premium plans
Free Graphic Design For Social Media
Canva
Website: https://www.canva.com/
Canva is the market leader in graphic design, allowing you to create content from social media, presentations, menus, and much more effortlessly. Canva is an easy-to-use interface with both desktop and mobile availability. It’s the top free social media tool for graphic design.
Price: Free or premium plans
Canva has both free and premium accounts. The premium account lets you quickly resize your dimensions, upload specific font, and access all 75 million premium stock images, gifs, and photo editing software. The premium costs for the content you receive are a steal.
PIXLR
Website: https://pixlr.com/
Pixlr X and Pixlr E are photo editing software with a slick design and cover all your basic photo editing needs. Pixlr X allows you to edit images from your desktop, new images or from a website URL. In addition, you can add borders, shapes, and stickers. Pixlr E is more similar to Photoshop with similar tools and paint options.
Price: Free or premium plans
The premium version includes full access to Pixlr X and E with more extensive editing tools and templates.
COLOR HEXA
Website: https://www.colorhexa.com/
Color Hexa is an entirely free colour palette tool. All you need to do is provide the HEX number of the colour you are centring your content around, and it will provide you with complimentary, monochromatic, and alternative colours. This will allow you to create engaging content users can recognize and enjoy. A great social media tool to quickly find colour codes and palettes.
Price: Free
PIKTOCHART
Website: https://piktochart.com/
Infographics, presentations, and reports are made easy with Piktochart. You can easily create engaging and professional content to represent your brand from a variety of templates. A great free tool to quickly create captivating reports.
Price: Free or premium plans
They have three pricing accounts with a variety of different additional branding features. The free account allows you access to all their templates, images, and illustrations, which will take you far with the unlimited number of pages per five projects.
Free Hashtag Tools For Social Media
Best-Hashtags
If you are looking for inspiration for your current hashtags, look no further than Best-hashtags! When you search for a certain hashtag, you get different ideas based on popularity for the location, use case, and difficulty level. You also get ideas for different match types.
Website: https://best-hashtags.com/
Price: Free
Word Counter (Counts How Many Hashtags You Use)
Website: https://wordcounter.net/
Do you ever schedule a post to Instagram but end up not being scheduled or rejected because you have too many hashtags? Then Word Counter Net is a great way to quickly count how many hashtags you use. Simply copy and paste your hashtags into the box, and it will count the number of words! One of my personal favourite free social media tools to quickly count how many hashtags you have so far without having to go to a document and use their word counter.
Price: Free
Hashtagify
Website: https://hashtagify.me/
Hashtagify is another hashtag tool, but it has a few more features! You can find related hashtags to use, who Tweets the hashtag the most, and which countries tweet it the most. We recommend this tool for reviewing your company hashtags to see where in the world people are using them.
Price: Free or premium.
Free Ad Copy Tools For Social Media
GRAMMARLY
Website: https://www.grammarly.com/
Grammarly is one of the best grammar, spelling, and punctuation software on the market. It has a more comprehensive checker than the average Microsoft Word and explains the error to develop your writing skills. Making sure each of your content is grammatically correct is essential in making your content look more professional and trustworthy. It’s an essential free social media tool everyone should have.
Price: Free or premium plans
Grammarly premium offers more writing suggestions than the free account, such as clarity, engagement, and delivery options.
Convert Case
Website: https://convertcase.net/
Are you tired of going through each word to change the case to match what you need? Accidentally leave your caps locked on? Then this is an essential website! Simply put your text in the text box and choose the case type you want to use. And then you’re done! Never again will you have to retype or edit every single word to the sentence case you need it!
Price: Free
Free Content Idea Tools For Social Media
AlsoAsked
Website: https://alsoasked.com/
What are potential customers asking when looking at your type of service or product? Then look AlsoAsked is the perfect tool for you to use. You put in the keyword you are researching, and it will break down the keyword into different branches. All with questions you can answer in your social media content!
Price: Free
SemRush Content
Website: https://www.semrush.com/features/content-marketing-tools/
There are so many tools to use in SemRush for free it’s truly incredible. From topic research, the marketing calendar, content audit, and more! You do get a limited number of searches for related tools. Still, for a free plan, you definitely get enough content for the daily limit!
Price: Free or pro plans.
What to do next?
Need assistance in managing your content? Need help designing social media content? At Think Forward Media, we have access to both free and premium versions of various social media tools. We can utilize them for you so you can spend your spare time focusing on growing your company. Contact us today to develop and advance your social media presence.