Understanding your User – Website Analytics and reporting

Understanding your User – Website Analytics and reporting

One of the most overlooked aspect of a marketing campaign is measuring results. Being able to tie an effort to a sale is critical to determining the success of any paid, or organic campaign. The landscape of tools and technologies available to make this possible is...
The Power of Opt-Ins – Using Your List

The Power of Opt-Ins – Using Your List

So you’ve curated a list of contacts through your websites opt-in forms, and you’re now ready to start marketing to your list. Great! What should you be sending to your audience? How often should you be sending out messaging? In this article I am going to...